In a global tourism market where the number of newly created travel agencies nearly represents the number of those closing their doors, it’s crucial to keep all eyes on you if you want to grow. As soon as your travel agency catches loyalty of customers, you must establish a long-term, personalized relationship with them through all accessible online and offline channels.
What are the best ways to make the most of your Online Marketing opportunities?
In this post, you’ll learn how to improve your results as a travel agency by raising the conversion rate of your website visits while simultaneously lowering your marketing costs! Here’s where you should begin:
Design and build a modern website
Optimize your site’s speed
We all know how vital it is to show potential consumers the most stunning pictures of your portfolio’s locations or hotels, but what if we told you that the big size of these images could harm your audience’s experience? Our first piece of advice is to ensure sure your website’s photos are no larger than what is required for a proper desktop display (about 300-400kb size for full width, if possible, and definitely not more than 800kb for full banners).
When we talk about a site’s loading speed, we’re referring to the few seconds it takes for all of a page’s content to be fully shown. You may be questioning why you should place such a high value on this feature; after all, it just takes a few seconds. Learn that most visitors are willing to wait up to 3 seconds for a website to load before leaving it, according to recent surveys. Furthermore, roughly half of Internet users anticipate a site to load in under two seconds. As a result, a slow-loading website will raise the bounce rate, resulting in prospective clients being lost to competitors.
According to a research by Skilled, a single second delay in launching a website results in an 11 percent decline in page views. Such a delay would result in a $1.6 billion loss in annual revenues for Amazon.com.
Reduced website loading time is a simple way to improve the user experience and even the image of your brand, regardless of the size of the travel agency you represent – it only takes a few minutes to check the current loading speed and make some minor adjustments that will result in increased visitor numbers and, as a result, conversions. For this, you can use Google PageSpeed Insights or Pingdom to test speed in specific areas. Furthermore, Google Search Console is a free tool that can assist you with a rapid assessment of your organic search engine performance.
Mobile-friendly websites are a must
In 2021, having a mobile-friendly website will no longer be a choice, as mobile devices account for 52.2 percent of all Internet traffic. This implies that if your website isn’t mobile-friendly, you’ll be losing more than half of your potential clients. Furthermore, this will have an impact on your SEO score and Google Ads performance.
A mobile-friendly website is one that looks and functions properly on any mobile device, regardless of display size – whether it’s a smartphone or a tablet.
Turning your current website into a mobile-friendly one will require an investment of time and money, but the benefits it will bring will be worth all the effort. Some of them are:
It boosts the amount of visitors to your website – since 2015, Google’s algorithms have favoured mobile-friendly sites, so your ranking in the search results will rise.
It improves the user experience – a well-organized website with easy-to-navigate material increases the likelihood of turning a visitor into a buyer.
A mobile-optimized site will make your brand stand out, making visitors more likely to remember your name. Competitive advantage over the competition – a mobile-optimized site will make your brand stand out, making visitors more likely to remember your name.
Make crucial information, such as contact information, location, and office hours, more accessible to users.
The number of suggestions grows: 57% of users say they won’t recommend a company with a mobile site that isn’t optimised.
It increases your chances of reaching your target audience: the majority of people who use Social Media do so on mobile devices, therefore traffic from this source will be primarily mobile. If you have a strong Social Media strategy, which is critical in our sector, it is imperative that potential customers who come through this channel have a positive experience across all of your platforms. Furthermore, mobile platforms allow you to conduct targeted campaigns with exclusive placement in environments like Instagram Stories, which are particularly efficient for raising awareness and engagement at a cheap cost when compared to other marketing channels.
The modern customer is always connected and eager to get in the possession of the information he needs, so a website tailored to their needs must be fast, secure, instantly accessible from mobile devices and full of useful content.